National Level Poster Campaign 2013
FDI held a national level poster campaign to raise awareness about the human rights of sexual and gender minorities.
In this campaign we designed and printed 10,000 paper posters of transwomen with messages of solidarity.
We spread them throughout our network of likeminded organizations to display at main public places. The goal was to disseminate our key message of solidarity to public in order to encourage them to respect and recognize the humanity of marginalized transgender youth.
Our young volunteers played an effective role in displaying these posters at strategic locations to reach Pakistan’s diverse citizens. These locations included press clubs, district courts, schools, colleges, university bus stops, hospitals, pan shops and on auto rickshaws.
One of the commendable achievements of this poster campaign is that the target community of young transgender people were at forefront of putting up posters.
The campaign was launched on December 10, 2013 to mark the International Human Rights Day.
This campaign was launched in 28 cities in all four of Pakistan’s provinces including Lahore, Gujranwala, Okara, Khaniwal, Multan, Bhawalpur, Faislabad, Sargodha, Sialkot, Bhwalnagar, Quetta, Karachi, Naseerabad, Jafferabad, Sibi, Shahdad Kot, Sukkur, Hyderabad, Sanghar, Mirpur Khas, Mardan, Peshawar, Charsada, Haripur, Manshera, Abbotabad, Rawalpindi and Islamabad.